In an attempt at a fresh start, EA is rebranding Origin as the EA Desktop App, as VentureBeat reports. With the Epic Games Store looming as seemingly the only true competition for Valve's dominance of digital distribution on PC, EA has decided to bow out of the race and straighten out its branding in the process. Related: UFC 4 Removes In-Game Ads In Response To Massive Player Backlash While EA did attract some third party support to its marketplace, most stuck with Steam, GOG, and other platforms throughout Origin's life. The same can't really be said of Origin, because of a lack of interest in EA's catalog or abundant options elsewhere in the market, especially since the launch of Steam's newest competitor, the Epic Games Store. EA's PC client has never been particularly popular among players. Despite plenty of criticism of Valve's platform, it remains the leading digital storefront on PC with plenty of devoted fans.
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